Jared Popkin // Portfolio
Social Media Management · Portfolio

Turning short clips into real audience growth

A snapshot of reels I've helped create, manage, and grow across four artists in the electronic music space. Filter by client to see the work.

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Reels Featured
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From the feed to the streaming charts

These weren't just views. Reels were built to tease and launch real releases — driving audiences off the feed and onto Spotify, where the tracks now live with verified streams.

Music Industry · Experience

Seven years building artists & live shows

Artist & tour management, talent buying, and full-scale live production — from branding and release strategy to lighting design and day-of-show operations.

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Years in Music
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Experience
Artist Manager & Tour Manager
Nocturnal Management
May 2024 — Present
  • Lead branding development and art direction for managed artists.
  • Oversee release scheduling and coordinate with record labels.
  • Negotiate performance agreements, contracts, and fees.
  • Plan tours including routing, logistics, and scheduling.
  • Coordinate marketing initiatives, content strategy, and promotional campaigns.
  • Manage budgets, settlements, and expense tracking.
  • Serve as primary point of contact for agents, promoters, labels, and partners.
  • Advance and execute live shows including travel logistics and day-of-show operations.
  • Maintain alignment across visuals, lighting, media, and production teams.
  • Prepare artists for performance and troubleshoot live issues in real time.
Creator, Manager, Agent
Wicked Management
May 2022 — Present
  • Recruit and manage independent artists.
  • Lead branding, artist direction, and long-term positioning.
  • Handle booking, negotiations, and show logistics.
  • Direct social media strategy and content creation.
  • Advise artists on project goals and release alignment.
Junior Talent Buyer
Interstellar Music Festival
Jan 2021 — Aug 2022
  • Booked and negotiated fees for 100+ artists across two festival years.
  • Supported festivals with attendance of 2,250 and 3,500.
  • Built multi-stage run-of-show schedules.
  • Coordinated talent across major agencies including Wasserman and UTA.
Talent Buyer · Lighting Director · Production Manager
Uncut Republic
2019 — 2022 · Grew through three roles
  • Talent Buyer 2020 — 2022
  • Booked and negotiated talent and fees for live events.
  • Built show budgets based on ticket projections and operating costs.
  • Led talent coordination and show settlements end to end.
  • Lighting Director Late 2019 — 2020
  • Directed lighting for live music events, programming cues and running shows in real time.
  • Designed and operated full lighting rigs, translating artist vision into stage looks.
  • Programmed and managed DMX routing, fixtures, and lighting consoles.
  • Production Manager 2019
  • Managed stage plots, run-of-show, and day-of-show execution.
  • Led stagehand teams through load-in, rigging, and load-out.
  • Troubleshot technical and electrical issues live, keeping performances on cue.